Most Used Types of Marketing Videos

Before you begin filming, you first need to determine the type of video(s) you want to create. We are often surprised when people tell us they don’t know what kind of video to create. There are so many ways to do video, and you’re really only limited by your imagination and budget. So, we have decided to put together a list of the Most used types of video in marketing we have worked on.

Keep in mind that, with video marketing, as with any endeavor, your goals should drive your direction. Different kinds of videos are more effective for different kinds of objectives. Talking head (direct to the camera) videos are typically better for “welcome” videos on your home page, for instance, because they’re more personal and engaging. By the same token, longer educational or how-to videos are often better presented as screencasts or narrated internal videos.

Remember your choice of video should be guided by your marketing and business objectives!

1. Product or Service Launch

What better way to demonstrate your newest product than to show it off with a corporate promo video? Not only will you announce your product or service to your audience, you can demonstrate its use, explain its features, and establish its necessity to your customers.



2. The Creative

One of the most fun corporate promos you can use is the creative promo. This can be anything comedy or drama, several minutes or thirty seconds, enormously ambitious or simple and small-scale. The creative promo is your opportunity to show your clients, both present and future, who you are behind the logo, and demonstrate your company personality.

3. The Instructional

You can do more than just display your product with a corporate promo. Use video to show your audience exactly how your product works, and take it a step further by demonstrating situations in which your product or service can be of use. “How-To videos are extremely popular on YouTube. Show your customers how to integrate your products in unexpected ways ”the more they understand about your product, the more confident they’ll feel in buying it





4. Event Videos

What events does your company take part in? Filming these can be an excellent and easy way to add to your content marketing strategy. Get your events professionally recorded, and put highlight reels on YouTube and you’ll intrigue and attract consumers while showing off what it is that you do.

5. Expert Interviews

Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry — whether they share your point-of-view or not — get these discussions in front of your audience.

The video above is more than just a surface-level interview, it’s a deep-dive with an industry expert offering concrete takeaways for viewers interested in creating viral content. Don’t be afraid to get tactical with your interviews — your audience will grow from your hard work.


6. Educational or How-To Videos

Instructional videos can be used to teach your audience something new or build the foundational knowledge they’ll need to better understand your business and solutions. These videos can also be used by your sales and service teams as they work with customers.

7. Explainer or Informational or Talking Head Videos

This type of video is used to help your audience better understand why they need your product or service. Use an explainer or informational video as an opportunity to demonstrate your expertise in your field. Discuss new concepts, make recommendations on recent changes or discuss with your audience anything that you are knowledgeable about and that will contribute to your audience.




8. Animated Videos

Loveridge Digital created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.

9. Case Study or Customer Testimonial Videos

Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on-camera describing their challenges and how your company helped solve them.




10.  Live Videos or Live Webcast

Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x longer with live video than with video-on-demand. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions. A video blog or vlog can take almost any form, whether informative, humorous, candid or scripted. Think of a video blog like a public company diary, where you can keep your customers informed while demonstrating a personal, approachable atmosphere.

11. 360° or Virtual Reality Videos

360° videos and virtual reality videos are designed to be interactive and engaging, allowing viewers to “scroll” around to see content from every angle — as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event, such as exploring Antarctica or meeting a hammerhead shark. Virtual reality (VR) allows viewers to navigate and control their experience. These videos are usually viewed through devices such as Oculus Rift or Google Cardboard.




12.  The Internal

This type of Video can be a creative way to continue a conversation, respond to someone or onboard a customer through your sales process via email, website or text. These videos create a delightful, unique moment for your prospects and can drive them further down the your sales funnel.

13.  The Recruitment

Looking to expand your employee base? Video is the perfect medium to recruit potential new hires to your company. Show off why your company is unique, and what makes it a great work environment. Film employee testimonials, show off your offices, get to know the boss–be personal!



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