Mitch’s journey into the business world is shaped by his unique upbringing. Growing up in a family of business owners spanning generations, he had a front-row seat to the challenges and successes of the business world, igniting his interest in all things business.

Ask Mitch what he loves about marketing and business, and he’ll tell you it’s like a thrilling “game of business.” He relishes the strategy, the creativity, and finding inventive solutions to problems. The excitement of the business world is what drives him.

While much of his childhood was rooted in Bathurst, Mitch’s journey led him to Wollongong at the end of 2020. Today, he’s seamlessly integrated into the vibrant Illawarra & South Coast community. Never content with where he is in life, Mitch has taken it upon himself to help grow Loveridge Digital in the Illawarra region. He’s always on the lookout for small businesses to guide, support and elevate.

When Mitch isn’t immersed in the world of business, you’ll find him pursuing his academic ambitions. He’s currently pursuing a Bachelor of Business with a Major in Financial Planning and a Minor in Economics. Beyond academics, he’s a passionate basketball player, with a love affair with the sport that spans his lifetime. Most weeknights, you can catch him at the basketball stadium, either engaged in fierce competition or just “getting some shots up”.

Outside of his professional and academic pursuits, Mitch’s free time is a rare commodity. But on those exceptional occasions, you’ll find him at the gym or with his head buried in a book.