Resources
Loveridge Digital is ever-present in global media, so it’s safe to say that we know a thing or two about video. There are three main stages of the video process: pre-production, production, and post-production. These stages are all unique in their own right and require different skillsets and inputs.
Below you will find a vast range of resources to help you with the process of creating a video – large or small!
What is the Magic hour? - What is...
What is Visual Salience? - Visual salience is essentially the process of our brains drawing our eyes to a certain point when we look at an image or a subject….
What is Forced Perspective? - Forced perspective is a basic enough image manipulation trick used by creatives of all types ranging from budding photographers…
What are cross-cuts and parallel sequences? - What are...
What are Screen Tests? - A screen test is a filmed audition in which an actor shows you their skill by acting the scene in question out while being recorded….
Animatics - An animatic is essentially a string of storyboard images put together with audio to show you how your project will flow in motion. Think of it like a next-generation storyboard…..
What is ADR? - What is...
What is the Production Handover Process? - For anyone that isn’t aware the production handover process is the last step before you launch your new gleaming video into the world!
During the handover process you will receive your final video in its requested format and sizings which would have been discussed in the pre-production stage…..
What is our shotlist approval process? - A shot list is essentially a blueprint of the visual structure of your projects. It contains the “raw components” that you need to compose the piece systematically….
What is chroma keying? - Chroma keying is the process of layering digital assets based on color hues, the name chroma comes from the fact that every color has a chroma range….
What are drone videos? - To begin its very important to define what actually is a “drone”? Well a drone is a UAV also known as an unmanned aerial vehicle essentially in laymans terms it…
What is Chiaroscuro? - When watching your favourite movie you may have wondered to yourself how do filmmakers add such visual depth to an otherwise boring scene, for example a person sitting in a room at night time…..
What Pricing factors contribute to a video’s cost? - To begin we must understand what pricing factors contribute to a video’s cost, While browsing the internet for a video production company often times you will find that you cannot find much pricing available publicly and often people wonder why….
What are framerates? - To begin we must understand what framerates are, Essentially Framerates which can also be referred to as Frames per second…..
What is Casting? - To begin we must understand what casting is, Casting is a pre-production stage in……
What is a Table – read? - This is when the key members and cast of a project all come together, typically at a large table hence….
What is Blocking? - To begin we must understand what blocking is, Essentially blocking is the process of the director…..
What is B-roll? - To begin we must understand what B-roll is, B-roll is any footage that is shot for your video and is….
What is the difference between a video and a film? - his week on “Getting into it with Loveridge Digital” we are going to cover the difference between videos and films.
What is the golden hour and what does it mean? - This week on “Getting into it with Loveridge Digital” we are going to cover what the golden hour is.
What foley sounds are and what they are used for? - This week on “Getting into it with Loveridge Digital” we are going to cover what foley sound are.
What teleprompters are and what they are used for? - This week on “Getting into it with Loveridge Digital” we are going to cover what teleprompters are.
What is a Call sheet? - This week on “Getting into it with Loveridge Digital” we are going to cover what a call sheet is
What Does Getting “mic’d up” Mean? - This week on “Getting into it with Loveridge Digital” we are going to cover what Lav Mics are…
What are Vanishing Points? - This week on “Getting into it with Loveridge Digital” we are going to cover what Vanishing points are!
What Are Leading Lines? - This week on “Getting into it with Loveridge Digital” we are going to cover what Leading Lines are!
What is Previs? - This week on “Getting into it with Loveridge Digital” we are going to cover what Previs is!
What is principal photography? - This week on “Getting into it with Loveridge Digital” we are going to cover what Principal Photography is!
What is a Slate? - This week on “Getting into it with Loveridge Digital” we are going to cover what a slate is
What is a title safe area? - This week on “Getting into it with Loveridge Digital” we are going to cover what a title safe area is
What is Video Compression? - This week on “Getting into it with Loveridge Digital” we are going to cover what video compression is
The real difference between 8 bit color and 10 bit color? - This week on “Getting into it with Loveridge Designs” We are going to cover the difference between 8 and 10 bit color
What is rotoscoping? - This week on “Getting into it with Loveridge Designs” We are going to cover rotoscoping
What is matte painting? - This week on “Getting into it with Loveridge Designs” We are going to cover matte painting
Why does lighting matter in video production? - This week on “Getting into it with Loveridge Designs” We are going to cover lighting
The most common shot types in videography? - This week on “Getting into it with Loveridge Designs” We are going to cover the common camera shots types.
What is the Loveridge Digital Video Editing Process? - This week on “Getting into it with Loveridge Designs” We are going to cover our editing process.
What is the video production process? - This week on “Getting into it with Loveridge Designs” We are going to cover the video production process
Resolution and Compression - This week on “Getting into it with Loveridge Designs” We are going to cover resolution and compression.
What is Ingest? - This week on “Getting into it with Loveridge Designs” We are going to cover ingest.
What is Framing & Composition? - This week on “Getting into it with Loveridge Designs” We are going to cover framing and composition
What is the Golden Ratio? - This week on “Getting into it with Loveridge Designs” We are going to cover the Golden Ratio
Fibonacci sequence - This week on “Getting into it with Loveridge Designs” We are going to cover the Fibonacci Sequence
The Rule of Thirds - This week on “Getting into it with Loveridge Designs” We are going to cover the rule of thirds
Cinematography vs Videography - This week on “Getting into it with Loveridge Designs” We are going to cover Cinematography vs Videography
This week on “Getting into it with Loveridge Designs” We are going to cover the our Feedback Process - This week on “Getting into it with Loveridge Designs” We are going to cover the our Feedback Process
Voice overs - This week on “Getting into it with Loveridge Designs” We are going to cover Voice Overs
Common misconceptions around video production - This week on “Getting into it with Loveridge Designs” We are going to cover misconceptions around video production
Pros and cons of using staff vs professional actors in your videos - This week on “Getting into it with Loveridge Designs” We cover the Pros and cons of using staff vs professional actors in your videos
File formats - This week on “Getting into it with Loveridge Designs” We are going to cover File Formats.
Storytelling - This week on “Getting into it with Loveridge Designs” We are going to cover storytelling
What are licenses? - This week on “Getting into it with Loveridge Designs” We are going to cover licenses
What motion graphics are and why they are extremely beneficial for your videos! - This week on “Getting into it with Loveridge Designs” We are going to cover Motion graphics
Why production schedules are an essential piece of the production process - This week on “Getting into it with Loveridge Designs” We are going to cover production schedules
Location and setting are two of the most important aspects of any production. Proper location scouting gives the Production - This week on “Getting into it with Loveridge Designs” We are going to cover location scouting
Why Shot Lists are an essential piece of the production process - This week on “Getting into it with Loveridge Designs” We are going to cover shot lists
Color Grading, what is it? - This week on “Getting into it with Loveridge Designs” We are going to cover color grading
The importance of pacing in video production. - This week on “Getting into it with Loveridge Designs” We are going to cover pacing
Importance & Impact of Slow Motion - This week on “Getting into it with Loveridge Designs” We are going to cover slow-motion
The importance of sound in video production - This week on “Getting into it with Loveridge Designs” We are going to cover the importance of sound
What Is Digital Compositing? - This week on “Getting into it with Loveridge Designs” We are going to cover compositing
The Power Of Thumbnails - This week on “Getting into it with Loveridge Designs” We are going to cover thumbnails
Aspect Ratios Explained - This week on “Getting into it with Loveridge Designs” We are going to cover aspect ratios
What are Chyrons - This week on “Getting into it with Loveridge Designs” We are going to cover lower thirds
The benefits of Logo Idents - This week on “Getting into it with Loveridge Designs” We are going to cover logo idents
The Hidden Gem (Call to Actions) CTA’S - This week on “Getting into it with Loveridge Designs” We are going to cover CTA’S
What is 2D & 3D Animation - This week on “Getting into it with Loveridge Designs” We are going to cover 2D & 3D animation
Why use Captions & Transcripts - This week on “Getting into it with Loveridge Designs” We are going to cover Captions & Transcripts
What are Storyboards - This week on “Getting into it with Loveridge Designs” We are going to cover storyboards
- What is the Magic hour? - What is...
- What is Visual Salience? - Visual salience is essentially the process of our brains drawing our eyes to a certain point when we look at an image or a subject….
- What is Forced Perspective? - Forced perspective is a basic enough image manipulation trick used by creatives of all types ranging from budding photographers…
- What are cross-cuts and parallel sequences? - What are...
- What are Screen Tests? - A screen test is a filmed audition in which an actor shows you their skill by acting the scene in question out while being recorded….
- Animatics - An animatic is essentially a string of storyboard images put together with audio to show you how your project will flow in motion. Think of it like a next-generation storyboard…..
- What is ADR? - What is...
- What is the Production Handover Process? - For anyone that isn’t aware the production handover process is the last step before you launch your new gleaming video into the world!
During the handover process you will receive your final video in its requested format and sizings which would have been discussed in the pre-production stage…..
- What is our shotlist approval process? - A shot list is essentially a blueprint of the visual structure of your projects. It contains the “raw components” that you need to compose the piece systematically….
- What is chroma keying? - Chroma keying is the process of layering digital assets based on color hues, the name chroma comes from the fact that every color has a chroma range….
- What is the Magic hour? - What is...
- What is Visual Salience? - Visual salience is essentially the process of our brains drawing our eyes to a certain point when we look at an image or a subject….
- What is Forced Perspective? - Forced perspective is a basic enough image manipulation trick used by creatives of all types ranging from budding photographers…
- What are cross-cuts and parallel sequences? - What are...
- What are Screen Tests? - A screen test is a filmed audition in which an actor shows you their skill by acting the scene in question out while being recorded….
- Animatics - An animatic is essentially a string of storyboard images put together with audio to show you how your project will flow in motion. Think of it like a next-generation storyboard…..
- What is ADR? - What is...
- What is the Production Handover Process? - For anyone that isn’t aware the production handover process is the last step before you launch your new gleaming video into the world!
During the handover process you will receive your final video in its requested format and sizings which would have been discussed in the pre-production stage…..
- What is our shotlist approval process? - A shot list is essentially a blueprint of the visual structure of your projects. It contains the “raw components” that you need to compose the piece systematically….
- What is chroma keying? - Chroma keying is the process of layering digital assets based on color hues, the name chroma comes from the fact that every color has a chroma range….
- Common misconceptions around video production - This week on “Getting into it with Loveridge Designs” We are going to cover misconceptions around video production
- Pros and cons of using staff vs professional actors in your videos - This week on “Getting into it with Loveridge Designs” We cover the Pros and cons of using staff vs professional actors in your videos
- File formats - This week on “Getting into it with Loveridge Designs” We are going to cover File Formats.
- Storytelling - This week on “Getting into it with Loveridge Designs” We are going to cover storytelling
- What are licenses? - This week on “Getting into it with Loveridge Designs” We are going to cover licenses
- The Power Of Thumbnails - This week on “Getting into it with Loveridge Designs” We are going to cover thumbnails
- The benefits of Logo Idents - This week on “Getting into it with Loveridge Designs” We are going to cover logo idents
- The Hidden Gem (Call to Actions) CTA’S - This week on “Getting into it with Loveridge Designs” We are going to cover CTA’S