Resources

Loveridge Digital is ever-present in global media, so it’s safe to say that we know a thing or two about video. There are three main stages of the video process: pre-production, production, and post-production. These stages are all unique in their own right and require different skillsets and inputs.

Below you will find a vast range of resources to help you with the process of creating a video – large or small!

  • What is the Magic hour? - What is...
  • What is Visual Salience? - Visual salience is essentially the process of our brains drawing our eyes to a certain point when we look at an image or a subject….
  • What is Forced Perspective? - Forced perspective is a basic enough image manipulation trick used by creatives of all types ranging from budding photographers…
  • What are cross-cuts and parallel sequences? - What are...
  • What are Screen Tests? - A screen test is a filmed audition in which an actor shows you their skill by acting the scene in question out while being recorded….
  • Animatics - An animatic is essentially a string of storyboard images put together with audio to show you how your project will flow in motion. Think of it like a next-generation storyboard…..
  • What is ADR? - What is...
  • What is the Production Handover Process? - For anyone that isn’t aware the production handover process is the last step before you launch your new gleaming video into the world! During the handover process you will receive your final video in its requested format and sizings which would have been discussed in the pre-production stage…..
  • What is our shotlist approval process? - A shot list is essentially a blueprint of the visual structure of your projects. It contains the “raw components” that you need to compose the piece systematically….
  • What is chroma keying? - Chroma keying is the process of layering digital assets based on color hues, the name chroma comes from the fact that every color has a chroma range….
  • What is the Magic hour? - What is...
  • What is Visual Salience? - Visual salience is essentially the process of our brains drawing our eyes to a certain point when we look at an image or a subject….
  • What is Forced Perspective? - Forced perspective is a basic enough image manipulation trick used by creatives of all types ranging from budding photographers…
  • What are cross-cuts and parallel sequences? - What are...
  • What are Screen Tests? - A screen test is a filmed audition in which an actor shows you their skill by acting the scene in question out while being recorded….
  • Animatics - An animatic is essentially a string of storyboard images put together with audio to show you how your project will flow in motion. Think of it like a next-generation storyboard…..
  • What is ADR? - What is...
  • What is the Production Handover Process? - For anyone that isn’t aware the production handover process is the last step before you launch your new gleaming video into the world! During the handover process you will receive your final video in its requested format and sizings which would have been discussed in the pre-production stage…..
  • What is our shotlist approval process? - A shot list is essentially a blueprint of the visual structure of your projects. It contains the “raw components” that you need to compose the piece systematically….
  • What is chroma keying? - Chroma keying is the process of layering digital assets based on color hues, the name chroma comes from the fact that every color has a chroma range….

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Acknowledgement to Country 2023

Loveridge Digital would like to acknowledge and pay respect to the traditional custodians of the Australian lands on which we work. We are honoured to be on the ancestral lands of those whose cultures are among the oldest living cultures in human history. We pay respect to the Elders, past, present and to the younger generation of the community who will be the future leaders in years to come.