Atlantic Oil 205L Drums Promotion
Our Objective
With competitors ramping up their sales & marketing efforts, we had to discount major product lines in order to push back. After some deliberation, in February 2022 Auto Parts Central ran a promotion on 205L oil drums to their trade customers (mechanics).


Our Objective
With competitors ramping up their sales & marketing efforts, we had to discount major product lines in order to push back. After some deliberation, in February 2022 Auto Parts Central ran a promotion on 205L oil drums to their trade customers (mechanics).

Our involvement included:
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Brainstorming & formulating the plan
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Brokering the deal with the supplier
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Graphic design for delivery flyers
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Organising the print of physical flyers to hand to customers
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EDM (Electronic Direct Mail) campaign in addition to the physical flyers
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Liaising with the Auto Parts Central sales team to ensure they were aware of the sale & its T&C’s
Results
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Increase of 491% in supplied oil drums when compared to the average month of 2021
-
Increase of 40% in supplied oil drums over the remainder of 2022 (when compared to 2021)
-
Increase of 51% gross profit from oil drums over the remainder of 2022 (when compared to 2021)


Results
-
Increase of 491% in supplied oil drums when compared to the average month of 2021
-
Increase of 40% in supplied oil drums over the remainder of 2022 (when compared to 2021)
-
Increase of 51% gross profit from oil drums over the remainder of 2022 (when compared to 2021)