Hello Everyone,

Its Josh here from Loveridge Designs, this week on “Getting into it with Loveridge Designs” We are going to cover ‘Aspect Ratios’.

The proportional relationship between the width and height of a picture is a fairly simple concept and is known as the aspect ratio. In essence, it describes the shape of an image.
Aspect ratios, like this: 16:9, are listed as a width to height formula.
For example, a square image has an aspect ratio of 1:1, since the height and width are the same. The image could be 100px × 100px, or 15000px × 15000px, and the aspect ratio would still be 1:1.
As another example, a portrait-style image might have a ratio of 2:3. With this aspect ratio, the height is 1.5 times longer than the width. So the image could be 500px × 750px etc.
Aspect ratio is also used to define display resolution. HDTV displays generally have an aspect ratio of 16:9.

Aspect ratios may very well play a significant role in conveying a theme or invoking the viewer’s emotional reaction . For example, a tighter ratio, such as 2.35, can maximize suspense and drama by moving things to either the far left or right side of the screen. For that reason, 2.35 also feels “cold” and ideal for content where unpleasant things play a major role, causing stress. A bit like a high contrast picture, it provides an enhancing distinction to the element shown on screen, In a wider ratio such as 16:9, items in the frame generally begin to feel more natural and “normal”. This is more ideal for a scene of two individuals communicating because it does not require the actors to have space between them and allows compositions where the two people interact comfortably. It allows a little more mixing of the elements in the picture, because the compositions are much less rigid.

People often ask “What is the best aspect ratio for my content”?

Unfortunately, since it will differ based on what the goals are, there is no such thing as the “correct” aspect ratio. The most common aspect ratio on the Internet today is either 16:9, 1:1 or 9:16, but over recent years, other aspect ratios such as 4:3 have also gained popularity and will continue to rise in the coming years. Generally speaking, each platform on which you are posting would have set criteria for which aspect ratio is most suitable for their platform.

Thank you very much for taking the time to watch the video i hope you found it both informative and engaging, Until next time