Australian National Field Days 2024 Campaign
Our Objective
To boost brand awareness and drive attendance for the Australian National Field Days (ANFD), we launched a clear and focused marketing campaign. It used several channels to reach and engage different audiences.
The campaign featured targeted social media ads, engaging organic content, partnerships with industry speakers, email marketing to past attendees, and bold print materials across the region. In addition, local media coverage further strengthened awareness.
By combining digital and traditional channels, we made sure ANFD’s message connected with farmers, agri-business professionals, families, and the wider community. Because of this, the event gained strong visibility and, in turn, created real excitement in the lead-up.
Our Objective
To boost brand awareness and attendance, ANFD launched a multi-channel marketing campaign targeting diverse audiences.
Our involvement included:
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Developing a marketing strategy and KPIs
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Running social media ads and influencer campaigns
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Coordinating programmatic ads for targeted reach
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Managing traditional media placements in newspapers, TV, and radio
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Designing and optimising retargeting ads for ticket sales
Results
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201% ROI achieved across all channels
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15,343 tickets sold
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Over 700,000 people reached through traditional and digital channels
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Social media ads engaged 107,814 users and initiated 1,598 ticket sales
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301 exhibitors participated, with 72 new Google reviews added post-event
Results
-
201% ROI achieved across all channels
-
15,343 tickets sold
-
Over 700,000 people reached through traditional and digital channels
-
Social media ads engaged 107,814 users and initiated 1,598 ticket sales
-
301 exhibitors participated, with 72 new Google reviews added post-event