Australian National Field Days 2024 Campaign
Our Objective
To boost brand awareness and attendance, ANFD launched a multi-channel marketing campaign targeting diverse audiences.
Our Objective
To boost brand awareness and attendance, ANFD launched a multi-channel marketing campaign targeting diverse audiences.
Our involvement included:
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Developing a marketing strategy and KPIs
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Running social media ads and influencer campaigns
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Coordinating programmatic ads for targeted reach
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Managing traditional media placements in newspapers, TV, and radio
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Designing and optimising retargeting ads for ticket sales
Results
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201% ROI achieved across all channels
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15,343 tickets sold
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Over 700,000 people reached through traditional and digital channels
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Social media ads engaged 107,814 users and initiated 1,598 ticket sales
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301 exhibitors participated, with 72 new Google reviews added post-event
Results
-
201% ROI achieved across all channels
-
15,343 tickets sold
-
Over 700,000 people reached through traditional and digital channels
-
Social media ads engaged 107,814 users and initiated 1,598 ticket sales
-
301 exhibitors participated, with 72 new Google reviews added post-event