Canero Industries – Advertising 6 Month Results
Our Objective
Since kicking off paid advertising in April 2024, we have been running multiple campaigns across a number of platforms, ensuring that we reach Canero’s target audience at multiple stages of the buyer’s journey.
The aim of this strategy was to foster both a short-term boost in leads and a long-term consistent growth in brand awareness and business growth.
Our Objective
Since kicking off paid advertising in April 2024, we have been running multiple campaigns across a number of platforms, ensuring that we reach Canero’s target audience at multiple stages of the buyer’s journey.
The aim of this strategy was to foster both a short-term boost in leads and a long-term consistent growth in brand awareness and business growth.
Our involvement included:
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Market research
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Marketing & brand strategy
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Advertising strategy
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Website tweaks
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Photography & Videography
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Graphic design
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Copywriting
Results
Over the first 6-month period, the following notable results were achieved:
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7% increase in followers across all platforms
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Over 3M impressions across all platforms
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25,400 users on the website – a 35% increase compared to the previous 6 months
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A 30% increase in leads via website form submissions
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Average cost p/ click of $0.45 on Meta Ads
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The average cost of $18.71 p/ lead from conversion-focused Meta Ads
-
50% reduction in cost p/ click on Google Ads compared to the previous 6 months
Results
Over the first 6-month period, the following notable results were achieved:
-
7% increase in followers across all platforms
-
Over 3M impressions across all platforms
-
25,400 users on the website – a 35% increase compared to the previous 6 months
-
A 30% increase in leads via website form submissions
-
Average cost p/ click of $0.45 on Meta Ads
-
The average cost of $18.71 p/ lead from conversion-focused Meta Ads
-
50% reduction in cost p/ click on Google Ads compared to the previous 6 months