Hello Everyone,

Its Josh here from Loveridge Designs, this week on “Getting into it with Loveridge Designs” We are going to cover the importance of color grading in video production.

The method of enhancing the appearance of a picture for display across different environments is color grading. To enhance the look and feel of the piece, various attributes of an image such as contrast, color, saturation, detail, black level, and white point may be altered and enhanced.

One of the key components a cinematographer has at his disposal is the communication of emotion and story through the camera. A well-graded image’s accuracy can also improve or even fully turn twist the narrative of the story within a scene. An picture may look flat, dull, or even disorganized without grading the color. He or she may exploit the power of colors to impact the emotional intensity in a scene, As a creator becomes more efficient and adapt at color grading their pieces will truly come to life.

The grading of colors is nothing new. DSLR camera operators have been ‘flat-shooting’ for years. What we mean by ‘flat’ shooting is that we shoot with a sort of profile that tries to prevent too much information from getting engrained into the compressed video file. Aspects such as sharpness, contrast and saturation of color are usually elements that we don’t want to lock in on the day and there is a good reason for this, so let’s look directly at color.

Color is so essential because it affects the look and feel of frame, like lighting, and therefore how we perceive the final picture. A ‘flat’ picture coming out of the camera always looks empty-but this is the intention.

But why do we want to start with the barren picture you may be asking for? Well in post-production, we want to spend a lot of time really being able to achieve a specific feel, where we have specialized devices that allow us to do so much more than on-set adjustments.

Color grading should not be the last step in a complicated workflow that is rarely taken care of. It should, instead, be what powers the entire process of creating content. It should be perfected in a manner that optimizes the advantages of all of the above, irrespective of which color grading method is used, so that you can not only produce the best possible material, but also so that the material can relate to the digital arena we are faced with today!

Thank you very much for taking the time to watch the video I hope you found it both informative and engaging
Until next time.