Hello Everyone,

Its Josh here from Loveridge Designs, this week on “Getting into it with Loveridge Designs” We are going to cover some of the common misconceptions around video production.

No one may argue that multimedia plays an important role in today’s communications. Despite this growing trend, the video production process is often underestimated, as the technological age has unlocked the window to videos in all media.
I have mentioned below a few of the common myths we encounter to better understand what goes in and what goes on behind the scenes of a typical production.

1. The Cost is Not Worth the ROI in Your Marketing budget
With obvious evidence, such as the following debunking this myth, what you benefit by using video in your communications is priceless.
People enjoy watching videos and love sharing them.
On any computer and from anywhere, they can view them,
Video is simply better than text since it is easier for individuals to understand and recall messages
Studies have shown time and time again that videos have an improved ROI of up to 600 per cent relative to conventional media.

2. There is Little Planning or Client Input That Goes into a Production
A good production has to be well planned out and before the point where you are on set and ready for action, it should have all elements laid out and in order.
What a good production company would do is spend more time in pre-production researching your story, researching your message, and finding the best way to create a video around this statement.
If everything is NOT arranged in advance, this may prove disastrous during production and then in post, of course. While some assume that everything can be solved in post, its just not true.

3. If the Video Looks Really Good, Audio Won’t Matter
While the look and sound of a video is absolutely critical, if they are interrupted by poor audio, nobody will want to watch it or share it. A strong indication of an amateur project is poor audio.
Capturing clean audio when you are on set is extremely necessary. In order to capture better sound from your subject while you are recording, a good production company would use high quality microphones and a professional audio team.

4. You can do it Yourself and Have the Same Production Quality
You can take a video on your own, of course, and you can likely do a pretty good job. However, it is short-sighted to believe that the audiences would not note the distinction between a professional video and an amateur video.
Video production professionals, through decades of hard work, fine-tune production skills, we know what works and we know what doesn’t, and we are here to help direct our customers and provide them with the most effective content for their organization, their service, their goods or their story.

Thank you very much for taking the time to watch the video I hope you found it both informative and engaging
Until next time.