Hello Everyone,

Its Josh here from Loveridge Designs, this week on “Getting into it with Loveridge Designs” We are going to cover File Formats and why you should familiarize yourself with them

We live in an environment in which data is exchanged more easily than it has ever been previously. We have seen online platforms ‘s growth. We have seen the efforts of the conventional media to fight for the interest of a customer who is still exhausted. But it was the video format that infiltrated all media effectively, with so much media content available the consumer has now come to expect higher quality content. Today we will give you soon insight into the most popular video file formats as well as when and where they can be best used.

# 1 AVI
If any format has ever stood the test of time and has commonly be known as becoming the “industry standard” then AVI was it. Short for Audio Video Interleave, the AVI format was developed by Microsoft during the early part of the 1990s.
One of its main advantages has always been the fact that AVI remains very widely supported and can be compressed quite well!
AVI is generally used for outputting high quality video files from massive render farms like the ones owned by pixar.

#2 MP4
The MP4, short for MPEG-4 Part 14, is an extremely popular video format that was greatly inspired by the QuickTime File Format. The fact that it was created and, later, used by Apple to great success can be attributed to much of its current popularity. In reality, in terms of global prominence, the MP4 format was adopted by the iTunes network at what was the height of the Apple business boom.
One of its key benefits is the fact that the format is seen on on many video players and is also supported by the hulking beast of a video-sharing site Youtube, being probably the most popular format used on social networks. The MP4 format is renowned for its small file sizes, captioning support, 3d support and much more!

#3 MOV
The MOV or QuickTime file format was developed In particular by Apple with the aim to be used by those who seek to produce videos quickly. The data model can be divided into numerous channels that allow various kinds of information to be processed, making it desirable for high-end content creation.
At present, the industry standard for broadcast & film is a variant of the .MOV format called PRORES 422 HQ.
Compared to formats such as AVI, some of its disadvantages include the comparatively large file sizes it produces. MP4 can be used in several respects as a descendant of the MOV format, using similar criteria for lossy compression. Typically, this fact makes it a more preferable alternative to its descendant.

Simply put, different user desires are taken care of by various video formats. That being said, a few of the formats we examined start the race with a slight benefit, being bespoke for one specific use.
The most well recognized and used are formats like AVI and MP4. The latter of the two is particularly adopted by social media platforms, among the most significant sources for video content creation and consumption.
When the high-end video and audio quality is concerned MOV format is the preferred format.
All in all, for the simple reason that they can typically be separated from one another by the problems they address, there has not been one single video format that has become an industry norm and though technology will inevitably change, leaving customers requesting ever-increasing expectations for years to come, many of the most common video formats will continue to be of great significance.

Thank you very much for taking the time to watch the video I hope you found it both informative and engaging
Until next time.