Hello Everyone,

Its Josh here from Loveridge Designs, this week on “Getting into it with Loveridge Designs” We are going to cover the importance & impact of Slow motion in video production.

Slow-motion is a type of digital effect in which movements appear to be taking place slower than their regular pace. Slow-motion makes the piece more cinematic and creative, it adds emphasis, ramps up anticipation, and focuses audiences on the nature of the plot. It can also be used to make the project very dynamic.

In the beginning of the film era a method called over cranking was used to accomplish slow motion. To increase the frame rate while filming, the camera operator would crank the reel faster and then run the film at the usual rate , making playback appear slower than normal playback. For media today, the same ideas and concepts remain

As with any digital effect, if it’s overused it becomes stale, Determine the optimum time(s) for slow motion to be added, With a more creative or conceptual piece, you’ll probably use it only once or twice. In sports media slow motion is a staple and is often used consistently throughout each piece
The best way to get the most out of slow-motion is to decide if it will be used during pre-production.

Viewers are still delighted to view something through their own eyes that they would not usually experience. Whatever your goals are when using slow motion, it will ensure that the visual message comes across in the way you planned through a combination of careful preparation, effective writing and effective filmmaking

Thank you very much for taking the time to watch the video I hope you found it both informative and engaging!