Without a doubt, real estate video marketing is one of the most powerful tools for promoting listings. It fosters brand authenticity, enhances storytelling, and increases engagement with potential buyers. Most importantly, it helps you stand out from competitors. This explains why 73% of consumers say they are more likely to buy or rent from agents who use videos to showcase properties. If you’re still unsure, here are six reasons to incorporate videography into your marketing strategy.

51% of marketing professionals agree that video marketing has the highest ROI

51% of real estate marketing professionals say that video content has the highest ROI compared to any other kind of content. With it, you can take alluring videos and photos of your properties. You’ll gain a huge following which more often than not translates to more customers and brand awareness.

Real estate agents who use videos grow their revenue 49% faster

Real estate agents who use videos to market their listings grow revenue 49% faster than those who don’t. This insight is not to be unrecognised, according to KPCB. This shows that video marketing is an effective way to maintain and increase revenue.

Posting videos on social media generates 1,200% more shares than photos and blog posts combined

Research has shown that posting videos on social media generates 1,200% more shares compared to photos and blog posts combined. This is because people are naturally more inclined to watch videos that capture their interest. When they find content engaging, they are highly likely to share it with friends. These friends may also be interested in what you have to offer. Over time, this increased sharing helps expand your reach, making your target audience more aware of your listings. Ultimately, this heightened visibility leads to greater engagement and, in turn, higher conversions.

64% of property buyers will make a purchase after watching a branded video

In any online marketplace, videos are arguably the most effective way to help prospects and customers experience what is on offer. This explains why 64% of property buyers are more likely to make a purchase after watching a branded video. These videos are mainly watched on social media. In other words, posting branded and informative videos on social platforms attracts new customers. It also encourages repeat business. Ultimately, this can lead to one key outcome—higher revenue!

Videos can increase organic traffic to your site by 157%

Google reports that videos can increase your organic traffic by 157% in search engine results. This means that by using the right keywords in your videos, you can nearly double the number of visitors to your site each day. With more traffic, conversion rates are likely to rise, ultimately leading to increased revenue. Even better, this boost in visibility comes at no additional cost. As a result, you can either reduce your advertising budget or reallocate funds to other essential areas. You can do so without compromising your marketing efforts.

Adding a video on your landing page increases conversions by 80%

It goes without saying that landing pages are essential for convincing prospects to make a purchase. However, in the real estate niche, these pages often look the same. By incorporating a video on your landing page, you can provide additional value to your prospects. This makes it easier to convert them into paying customers.