Hello Everyone,
Its Josh here from Loveridge Designs, this week on “Getting into it with Loveridge Designs” We are going to cover Call to actions and why they are essential in your pieces of curated content

With ongoing marketing messages, customers grow every day. For every possible problem a consumer has they get a relentless barrage of videos and photographs promising solutions. Whats the Outcome? An audience that is poised for mental fatigue.
It is much less likely for a disappointed, confused buyer to become a paying customer.

So, what’s the solution? A clear call-to-action, or CTA.
A call to action is a declaration intended to get the person reading or hearing it to respond immediately. As part of a marketing campaign, it’s used in business to get the target market to respond through action.
Here are some of the many benefits of using a CTA

#1 They Destroy decision fatigue and confusion
CTA’s informs the potential customers what to do and where to go next, making the user’s experience transparent and easy. An efficient call-to – action avoids uncertainty, allowing your lead to take the next move that is necessary to complete the purchase. This may be to visit or book a call on a certain website.

#2 CTA’s Direct your audience’s actions based on your needs
There is no question as to the purpose of the content when any piece of content you produce has a simple call-to – action, and the viewer is not left clicking away out of disappointment or anger. Your content generates suspense and anticipation, and your CTA encourages the audience to dive deeper into the subject or become a paying customer..

#3 They Ensure that each piece of content is meaningful.
There is also pressure to produce new content simply for the sake of putting something new and fresh on your pages or websites (in the form of blog posts , videos, podcasts, etc.). And while updated material is vital, it needs to have a reason. You ensure the content fits into your overall marketing strategy by adding a simple CTA to the new content item, helping you create a wider audience and turn leads into customers.

#4 They Grow your audience and increase sales
Ctas can be as simple as “Follow me on Twitter” or as impactful as “Submit payment below” They serve as a leverage point for your needs as a business. Whatever is most important to you at the time can become a call-to-action. Each piece of content that contains a CTA becomes a powerful piece of your media machine, from social media posts to articles to static landing pages, implementing CTA’s into these items is sure to set you up for success.

Thank you very much for taking the time to watch the video, I hope you found it both informative and engaging.
Until next time!