In-feed posts are pictures and videos that appear on your main Instagram feed. They can be a single photo or video or multiple images and videos compiled into what Instagram calls a “Carousel.” The success of in-feed posts relies entirely on Instagram’s algorithm, which has undergone several updates since 2019. Some of these changes have been more controversial than others, impacting how content is distributed and engaged with on the platform.

Quick Summary of the Algorithm:

Instagram decides who to show your in-feed posts to based on the user’s:

• Interest
• Timeliness
• Relationship

These three factors determine your post’s reach on Instagram. Essentially, the platform assesses whether a user is likely to engage with your content, evaluates their relationship with you and your posts, and considers the timeliness of the post. These factors directly impact visibility, as Instagram may filter out a significant portion of your audience, preventing them from seeing your content.

How are In-Feed Posts beneficial?

1. According to Facebook Business for Instagram, more than 500 million people actively use Instagram which couldn’t be better for your brand!
2. 84 percent of people prefer viewing photos rather than videos.
3. In-feed videos and photos get the most comments.
4. The more you post, the more your account grows.
5. Instagram’s potential advertising reach is 928 million users.

What are Reels?

Reels is a feature that allows users to create short, 15-30 second videos on the platform. It is an excellent tool for showcasing new products, establishing brand authenticity, capturing behind-the-scenes moments, and creating easy-to-consume tutorials. Since this is a relatively new feature, Instagram actively promotes Reels, ensuring they appear frequently on the Explore Page and users’ feeds. Many believe Reels were introduced in response to TikTok’s rising popularity, which benefits brands already familiar with Instagram’s content creation tools rather than having to adapt to a new platform. Unlike in-feed posts, Reels are generally less formal, giving brands the freedom to experiment, be creative, and engage their audience without the need for meticulous planning.

How are Reels beneficial?

1. 87% of Gen Z TikTok users who have used Instagram Reels agree with the statement, “Instagram Reels is basically the same as TikTok.”
2. 61% of Gen Z TikTok users said they plan to spend more time on Instagram in TikTok’s place.
3. Videos get over 2x more engagement than Instagram photos.
4. Reels are featured on the Explore Page, which can help with your presence and visibility—50% of Instagram users use the explore page every month.
5. According to Cisco, video will account for 80% of global internet traffic
6. 64% of consumers purchase after watching branded social videos.