Hello Everyone,

Its Josh here from Loveridge Designs, this week on “Getting into it with Loveridge Designs” We are going to what licensing is and why a deep understanding of the topic is essential for digital success

The rules of engagement among entities seem extremely complicated in  a modern age where anyone can produce and share media.  What are the laws of media ownership, from making high-quality blockbuster  movies to personal videos and who is allowed to do what?

Well, everything begins with copyright.
Copyright is a legal right of possession to regulate how it is used and whether it can be reproduced by the creators of a created, creative or distributed work. Unapproved use of copyrighted material would result in a breach of rights, which could lead to legal proceedings and harm to the credibility or income of a individual or business. By creating a licence, you can legally obtain the ability to re-use, alter or transmit the production of others.

A license is an arrangement between both the rights holder of a part of the content (this could be the author or the corporation that has financed its production). The license sets out in depth the exemption from sole legal ownership for the planned use of the material at issue.
Typically, a license is granted by the copyright owner to a 3rd person for use of the their piece, it has to be provided via a letter of engagement. The contract may define the price charged for the permit, restrict the usage of the project in the content, And length, and the target viewers for broadcasting. Recognizing a permit when signing up for an online web host can be as easy as obtaining a press of a button. Explicit descriptions of the planned usage are requested in some situations and followed up on afterwards.

The rules state that you will always require permission from the owner first before using the material, unless it is for educational and non – business use (or falls under a few other exclusions). Protecting visual work with image watermarks, such as Shutterstock stock footage pages, is also very popular for artists.

Some content producers work under the Creative Commons (CC) mantel, implying that their work can be used to give the creator the appropriate recognition and other constraints are recognized.

The cost of content licensing will vary enormously. Because of the large set of unknowns that can affects the value, such as usage situation, quality, intended audience, it is difficult to provide a single pricing chart, although there are five common licensing models.

#1 Fixed License Fee
In this situation , the company may use the material for a defined period of time and the licensee is not required to disclose the performance or share of any derived profit within a particular territory.

#2 Revenue Share
In this case, where the creative data is used to raise income, the holder of the copyright and the licensee can both engage in the dealings as defined in the contract.

#3 Minimum Guarantee Revenue Share
In this scenario, as mentioned, the licensee decides to pay the copyright owner a fixed (usually upfront) income based on the fundamental licensing deal and, should the product over-perform, may pay extra charges.

#4 Fixed pay per view
The licensee receives a premium price per view to a copyright holder in this situation, but compensates for that expense by raising revenue from ads sales.

#5 Royalty-Free
“Royalty-free ‘refers to a license system wherein, for virtually all purposes, licenses to use material or proprietary information are offered at a fixed amount.

While several forms of licensing deals are possible, they always have the same common purpose and that is to insure that content producers are covered and that the product we enjoy will continue to be created.

Thank you very much for taking the time to watch the video I hope you found it both informative and engaging
Until next time.