What is B-roll?

Hello Everyone,

It’s Josh here from Loveridge Digital, this week on “Getting into it with Loveridge Digital” we are going to cover B-roll and what it is should be used for in your videos.

To begin we must understand what B-roll is, B-roll is any footage that is shot for your video and is considered complementary or supplementary to the main focus of the piece, B-roll typically is shot separate to the A-roll which is shot during principal photography. A great example of this would be during a promotional video of a restaurant you may have a chef speaking about the restaurant and all its offerings, while he is speaking you would often see the food he has created displayed on screen for the viewer to see, this would be called B-roll as it supplements the message being conveyed by the speaker in the video. The term B-roll dates back to the early days of filmmaking when on big movie sets they would have 2 sets of film, One set would be for the main scenes and the other would be for all the filler content, hence the name A and B roll.

Now that you know what B – roll is, you may ask why would i want to have footage overlayed on my video when its not the main focus of the piece? Well B-roll is extremely powerful when used correctly because humans are naturally visually intrigued and are much more receptive to all messages when they can tangibly see what is being talked about. Imagine you were watching a nature documentary at home and they didn’t show any B-roll of the animals, now while the information within the video would be exactly the same, the impact and effectiveness of the piece would be completely destroyed as the viewers would find it difficult to conceptualize what the speaker is talking about.

Over the years numerous studies have shown time and time again that the use of B-roll not only makes your video much higher quality but also increases engagement and conversion rates when used in a marketing setting.

Thank you very much for taking the time to watch the video, I hope you found it informative and engaging, until next time.

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