Hello Everyone,

It’s Josh here from Loveridge Digital, this week on “Getting into it with Loveridge Digital” we are going to cover the difference between a video and a film and the potential gotcha you can fall pray to!

Now for some of us, the distinction is clear, a video is something we watch on our phones on Facebook and a film we watch online on Netflix right? Well the distinction actually isnt that clear and goes right back to the beginning where it all began, Films were initially called films because they were actually shot on rolls of film which were then developed and played back at a certain “frame rate” to get fluid motion on screen via a projector, Now the term film has become very misconstrued over the years as digital cameras made their way into the marketplace, Many blockbuster productions today are not even shot with film anymore and utilize the latest in digital cinema camera technology, so technically most of us don’t watch “films ” anymore but rather we are just watching movies and videos, In more laymens terms a film does generally refer to any video over an arbitary time limit that changes depending on who you ask, for example some people may class anything over a half an hour as a film and anything under that just a video.

Now while you may think this information is not relevant when you only get a video made every couple months for your business but actually it can have a massive effect, im sure you have seen the ads for “filmmakers” or a “film production company” when browsing for providers for your next video, Often times these companies market themselves as higher value compared to regular video production companies but when it actually comes down to the quality of the equipment used, 99% of the time they are both using the same products, the only difference will be the quality of their work which varies wildy from company to company, So the bottom line is this. You are much wiser to judge a company by their showreel rather than by the fancy ad they paid for you to see on facebook!

Thank you very much for taking the time to watch the video, I hope you found it informative and engaging, until next time.