Hello Everyone,

Its Josh here from Loveridge Designs, this week on “Getting into it with Loveridge Designs” We are going to cover the video production process

The method of making a video from concept to completion is easily explained and consists of three main phases : Pre-Production, Production and Post-Production. Phase one (Pre-Production) is where all the planning and preparation takes place, phase two (Production) is when you capture and create all the elements that will be used to create the final piece of content also known as the delivery and phase three (Post-Production) is where all the pieces of the project get combined to create the final video.

While the production process will vary wildly based on the style, content, timeline, effort, and budget, there are some basic building blocks a bit like lego that are common among successful video producers and content creators.

Phase One: Pre-Production
The first step in the process of creating a piece of content is all setting yourself up for success and doing all the documentation required for a successful shoot. During this phase, it’s essential to do the planning, research, problem-solving, and organization necessary to set the project up to be a success and often is quite lengthy.
The pre-production phase includes:

• Vision setting
• Setting the project budget
• Narrative development and creation
• Creating the timeline for the project
• Scriptwriting
• Casting
• Location Scouting

but to name a few, In order to nail down all of these elements, it’s important to conduct a varies meetings. Typically their is up to 4 meetings required in the pre-production phase but this vary wildly depending on the productions needs.
Fact Finding: All key members are brought together to discuss the main idea of the piece of content and what it will be used after it is finished and delivered.
Pre-Production Meeting: This meeting is usually held to finalize the schedule, define the characters, and finalize any location information between the video producer and the primary contact for the film. It is possible to hold this meeting over the phone or in person.
Site visit (Optional): It can be helpful to do a site visit to the shoot site, depending on the complexity of the shoot, especially if it has not been seen by either the producer or videographer.
Shoot Preparation: The producer should ensure that all documentation, such as the shotlist or production schedule, have been checked and accepted before turning up on-site. All this information will help ensure that the production process goes smoothly.

Phase Two: Production
The meetings are finished, the planning is complete. Now, it’s about time for some fun! This Phase is where all the elements for the project are captured or produced. This is the stage where the story starts to come to not only come to fruition but blossoms:

Production typically includes:

• Setting up the sound/lighting/video equipment
• Recording voiceovers
• Staging interviews
• Shooting b-roll or supplementary footage
• Creating any digital elements needed such as Animation or Motion graphics
• Illustrations
• Costume and Makeup & much more!

Phase Three: Post-Production
The producer and editor go to work after the production phase is finished. The production team will start the Ingest process to coordinate, schedule, and edit the actual video during the post-production phase.
To put all the pieces together, the director should carefully review all the footage and then work with the editing team.
The post-production phase can include items such as:

• Ingesting footage
• Producing the final story
• Mixing
• Video editing
• Color grading
• Motion graphics
• Reviews & approvals & final delivery

While every project is different, the above key elements ensure the project is set up for success and will go as smoothly as possible.

Thank you very much for taking the time to watch the video i hope you found it both informative and engaging !
Until next time!