Hello Everyone,

Its Josh here from Loveridge Designs, this week on “Getting into it with Loveridge Designs” We are going to cover the difference between transcriptions & captioning & why you should utilize them in your videos.

So, what does transcription mean?
Transcription is the method in which a piece of audio is transformed into a word doc. Transcripts are the results of the method of transcription,
There are two primary practices for transcription: verbatim and clean reading. Verbatim transcribes the word-for – word audio which provides all mannerisms and special effects, which is fantastic for scripted speech segments such as a TV show, In the situation where the text is edited to read more fluently its known as a clean read transcript, ideal for unscripted material.

Captioning is the process by which transcribed text is divided into small fragments, known as caption frames, which are then time-coded to synchronize with a video’s audio. Usually, these are found at the bottom of a video.
Captions can reflect voice and sound effects, as well as recognize different speakers. After all, people with hearing loss can also rely on captions to absorb visual media. They must also account for any sound that is not visually apparent.

There are many advantages to the transcription process, and it is a great complement to your material. Transcripts make content available, enhance ESL listeners’ understanding and can even assist with SEO.
Search engines are unable to view a video visually, so they do not have a way to rate video content based on anything other than metadata. Transcripts allow search engines to read and “view” the true contents of a video, along with caption files, making it possible to index and classify them.

Captioning has many advantages, as long as the captions are correct.
Studies have shown that captions help viewers understand the dialogue, and that’s good because without sound or captions, 41 percent of video is meaningless. A recent Facebook video advertisement study showed that captions actually improved video viewing time by over 12 percent!! Captions often allow viewers to watch video in a sound-sensitive environment also such as at work!

Thanks you very much for taking the time to watch the video, I hope you found it both informative and engaging.
Until next time!