Creating a website is an intricate process that combines technical expertise, creative vision, and a deep understanding of the client’s needs and goals. At Loveridge Digital, we take pride in our ability to deliver high-quality, customized digital solutions. In this detailed overview, we will walk you through how we developed the ACM Mechanical website using the Divi theme on WordPress.
Understanding the Client’s Needs
Our journey with ACM Mechanical began with a comprehensive discovery phase. We met with Adam Cope and his team to understand their business, their goals, and their target audience. ACM Mechanical has been serving the Bathurst district for over 20 years, specializing in various automotive services including standard servicing, 4×4 servicing, fleet servicing, rego checks, and the supply and fitment of EFS suspension kits. They needed a website that would showcase their expertise, highlight their services, and make it easy for customers to contact them.
Planning and Strategy
After gathering all the necessary information, we developed a strategic plan for the website. This included defining the site’s structure, user flow, and key features. We decided to use the Divi theme from Elegant Themes for its flexibility, user-friendly interface, and powerful design options. Divi allows us to create visually appealing and highly functional websites without extensive custom coding, which was perfect for ACM Mechanical’s needs.
Designing the Website
The design phase is where our creativity shines. Using Divi’s visual builder, we crafted a design that reflects ACM Mechanical’s brand identity. We focused on creating a clean, professional look that is easy to navigate. Key design elements included:
- Responsive Design: Ensuring the site looks great on all devices, from desktops to smartphones, was crucial. Divi’s responsive editing tools allowed us to customize the look of each element for different screen sizes.
- Visual Hierarchy: We prioritized information to guide users through the site effectively. The homepage features a strong hero section with a call to action, followed by sections that highlight their services, about information, and contact details.
- Brand Consistency: We incorporated ACM Mechanical’s branding elements, such as their color scheme, logo, and typography, to maintain a consistent look and feel across the site.
Building the Website
With the design approved, we moved on to the development phase. Using Divi, we built the site’s structure and added content, ensuring each page was optimized for performance and SEO. Here are some key components we focused on:
- Homepage: The homepage is the first impression visitors get. We designed it to be visually engaging with a clear message about ACM Mechanical’s services. It includes a prominent hero image, brief service descriptions, and a call to action button.
- Services Page: This page provides detailed information about the various services ACM Mechanical offers. We used Divi’s toggle and accordion modules to present the information in an organized manner, making it easy for users to find what they need.
- About Page: The about page tells the story of ACM Mechanical, highlighting their experience and commitment to quality. We included images and testimonials to build trust with potential customers.
- Contact Page: We made it easy for customers to get in touch by including a contact form, phone number, and a Google Maps integration showing their location. Divi’s form builder allowed us to create a customized contact form tailored to ACM Mechanical’s needs.
- SEO Optimization: We implemented best practices for on-page SEO, including keyword optimization, meta tags, alt text for images, and fast loading times. This ensures that the site ranks well in search engine results and attracts organic traffic.
Integrating Functionalities
Functionality is just as important as design. We integrated several key functionalities into the ACM Mechanical website:
- Booking System: We included a booking system that allows customers to schedule services online. This system is user-friendly and integrates seamlessly with ACM Mechanical’s existing processes.
- EFS Suspension Kits Information: Given ACM Mechanical’s specialization in EFS suspension kits, we created dedicated sections with detailed information about these products. This helps potential customers understand the benefits and options available.
- Blog Section: To improve SEO and engage with customers, we added a blog section. This area allows ACM Mechanical to share industry news, tips, and updates, establishing them as experts in their field.
- Social Media Integration: We connected the website with ACM Mechanical’s social media profiles, encouraging visitors to follow them for updates and promotions.
Testing and Launch
Before launching the website, we conducted thorough testing to ensure everything worked flawlessly. This included:
- Cross-browser Testing: Ensuring the site looks and functions well on all major browsers.
- Mobile Testing: Verifying that the site is fully responsive and provides a good user experience on all devices.
- Performance Testing: Using tools like Google PageSpeed Insights to ensure fast loading times.
- Usability Testing: Getting feedback from real users to identify any potential issues or improvements.
Once we were confident in the site’s performance, we coordinated with ACM Mechanical to set a launch date. We ensured a smooth transition from their old website to the new one, minimizing downtime and disruption.
Post-launch Support
Our work doesn’t end at launch. At Loveridge Digital, we believe in building long-term relationships with our clients. We provided ACM Mechanical with training on how to use the Divi Builder to make updates and changes to their site. We also offer ongoing support and maintenance to ensure the site remains secure, up-to-date, and performing well.
Results and Feedback
The response to the new website has been overwhelmingly positive. ACM Mechanical has received numerous compliments from customers on the site’s professional look and ease of use. The new booking system has streamlined their service scheduling, and the detailed service pages have helped attract new customers.
Conclusion
Building the ACM Mechanical website was a collaborative and rewarding process. By leveraging the power of the Divi theme on WordPress, we were able to create a website that not only looks great but also meets the specific needs of our client. At Loveridge Digital, we pride ourselves on delivering high-quality digital solutions that help our clients grow their businesses. If you’re looking for a creative digital agency to bring your vision to life, we’re here to help.